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Mediaworks
Art and Photography: The Changing Face of Images
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Mediaworks
Art and Photography: The Changing Face of Images
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 The static 35mm slide presentation may soon be a thing of the past, according to Charlie McDonald, group leader for the art and photography section of Mediaworks. "We continue to shoot film, but with current technologies, the image will most likely be placed within a PowerPoint presentation with text, graphics, and animation added," he explains. The animation can be any kind of movement within the image that makes it glow, flash, or kick.
In the coming year, Mediaworks plans to purchase a large document printer. For any instructor or student who needs to create poster sessions, this is very good news. The new 8-ink color technology will be able to quickly create high-quality images along with a broader range of color and tonality. Gabriel Unda, principal photographer, predicts that the new printer will be "a step beyond what is currently available on campus" and will support clients' needs for a quick, high-quality turnaround. Despite all the computerized equipment and digital technology, McDonald is quick to point out the real strength that sets the services of Mediaworks a cut above the rest. "We have an incredible staff of talented photographers and artists who really know their craft and can bridge both digital and traditional forms," he says. This winning combination allows the project manager to quickly evaluate each job's requirements and put together the most efficient set of people, tools, and resources to ensure every image works just the way it was originally envisioned. |
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The art and photography group has seen an increase in requests for "moving images" created from still photographs, digitized slides, and original artwork. During the last year, Mediaworks has processed an average of 2,000 images a month from client-generated files. To satisfy digitizing requests, the group's computers have been working overtime (literally, as some of the large files are left to run overnight). 