|   | 10 Years of Educational Technology Development A Lesson in Institutional Transformation
 by Harry R. Matthews, Director of IET-Mediaworks, and Professor of
            Biological Chemistry
 
             
              
                | For
                  a history of educational technology at UC Davis (presented
                  in DVD format) you can visit Mediaworks in Surge II where DVD
                  may be viewed or borrowed for faculty and staff use. |  In 1993, IT Times reported on the pioneering and evangelizing
              work of a few visionary faculty members exemplified by Geoffrey
              Wandesforde-Smith (now an Associate Professor of Political Science).
              The articles identified important pioneers and highlighted their
              efforts to adopt and adapt information technology for educational
              purposes.
             Ten years later, this article explores the path leading from these
              pioneering efforts to our current recognition that technology,
              even as it continues to evolve and present new challenges, is an
              essential teaching tool. 
 Emergence of Pioneers
            The pioneers are those who first developed ways to use technology
            in teaching. They were highly independent people acting outside of
            institutional norms to develop a vision that was its own reward.
            UC Davis was fortunate to have had several such individuals in the
            early 1990s.  The pioneers had diverse goals related to student learning or
              access to courses, and many of the pioneers' projects flowered
              in a variety of forms. One projected to the creation of a new online
              journal. In another, faculty were allowed and encouraged to make
              unrestricted use of server space at the Teaching Resources Center
              for the development of online course materials. And in a third
              case, course structures were changed to add computer labs to traditional
              lecture courses, so that students could learn how to make and manage
              Web sites. However, the effects of these experimental projects
              were necessarily isolated and, for some, fleeting. Certainly, students
              drew some benefit from these projects but, without incorporation
              into the fabric of the institution, these nice demonstrations would
              not have lasting impacts.
             
             Community InvolvementIn 1994, three faculty pioneers, Art Huntley, Dick Walters, and
              Geoffrey Wandesforde-Smith, along with Frank Samaniego, a visionary
              Director of the Teaching Resources Center, created the Summer Institute
              for Technology in Teaching (SITT). This program has run annually
              since then and has been used as a model for similar programs at
              other institutions. SITT brought together an eclectic collection
              of pioneers and early adopters from all over campus, many of whom
              had no like-minded colleagues in their local or subject areas.
              The Summer Institute created a cross-campus community in which
              best practices were shared and fostered. Before the Summer Institute,
              the pioneers were mostly “lone rangers” striking out on their own.
              The community created by the Summer Institute reinforced the vision
              and helped to focus it, leading to institutional recognition.
             Selective Institutional SupportInstitutional recognition of a community's interest and early
              involvement in educational technology, along with the aid of appropriate
              staff members, can lead to the development of a small number of
              well-supported projects, sometimes called "boutique" projects.
              At UC Davis, a faculty support unit headed by Margaret Byrne, from
              IT, provided significant institutional resources for the development
              of three such projects. One of these was an online communication
              tool and the other two were online courses. In 1997, the redesign
              of the Cell & Molecular Biology course was described on a Microsoft
              CD called "Technology Tools for Today's Campuses." Later, all three
              projects were included in the book, "Interactive Learning," edited
              by David Brown of Wake Forest University. Brown's book and the
              associated conference led to further interaction with the national
              and international community (http://moby.ucdavis.edu/Mellon/publications.html).
              UC Davis had now found its place on the international educational
              technology map. Two of these projects are now deployed and undergoing
              continued development at UC Davis.
             Researching Cost-EffectivenessAlthough "boutique" projects tend to be better developed and more
              visible than "lone ranger" projects, they don't often enter the
              mainstream of institutional life. It was unclear whether their
              replication across the institution would be cost-effective. So,
              while the three "boutique" projects at UC Davis were successful,
              only anecdotal evidence could attest to their value, and their
              impact remained limited. Scaling up a "boutique" project or approach
              requires showing that it can be both effective and financially
              viable. On a small scale, financial viability is not so crucial
              if the institution finds the project effective enough to warrant
              its cost. However, on a large scale, the approach must be cost-effective
              over a variety of disciplinary areas or the institution will not
              be able to afford it.
             In 1999, the Andrew W. Mellon Foundation solicited grant applications
              from universities interested in researching the cost-effectiveness
              of online education. A multi-disciplinary team of investigators
              secured a grant for UC Davis. The UC Davis Mellon research program
              studied 10 different general education courses in areas as diverse
              as Agricultural Economics and Asian Art History. The Mellon program
              compared the costs of online courses with those for traditional
              face-to-face courses. Most of the UC Davis courses in the study
              were hybrids, in which part of the course, typically the lecture
              material, was placed online, while other parts such as office hours
              and discussion sections, remained face-to-face. Usually, each course
              was offered simultaneously in both formats – traditional and hybrid – and
              students chose one or the other. The research team then measured
              educational effectiveness and costs for both offerings and compared
              them. Educational effectiveness was measured using the grades on
              the in-class examinations, written questionnaires, and focus groups.
              The team also took into account the amount of faculty time spent
              on the hybrid courses.
             The results of the study revealed that student performance was
              found to be almost the same for both delivery methods, with the
              traditional method only slightly better. the life of the course
              for the online version. Costs for online and traditional courses
              scale differently: the costs for the online method increases more
              slowly than those for the traditional version. The net result from
              the research is that online content delivery can be a cost-effective
              alternative to a traditional lecture in the UC Davis undergraduate
              environment.
             Meeting Institutional ChallengesInstitutionalization develops out of addressing important institutional
              problems. At Davis, the main institutional challenge has been maintaining
              educational quality in the face of rising enrollments and limited
              physical resources. 
 Developing an Institutional StructureIn 1998, UC Davis created a new advisory structure for information
              technology, which included an advisory coordinating committee for
              academic computing, known as the AC4 (http://ac4.ucdavis.edu/).
              This committee brought together senior administrators, faculty,
              students, and staff from across the campus. The AC4 also facilitated
              the creation of the team that submitted the Mellon grant application.
              More recently, it has provided a forum and served as a catalyst
              for the dissemination of the Mellon research results and the adoption
              of online technology at the institutional level. 
 Creating Dedicated ChampionsInstitutionalization of educational technology also requires champions,
              and in particular champions who are respected on technical, administrative
              and pedagogical issues, and can integrate these points of view.
              The new institutional structure and the Mellon program provided
              the basis for the formation of an effective champion at UC Davis.
              In July 2000, John Bruno, the Vice-Provost for Information and
              Educational Technology, created a new unit, now called Mediaworks.
              An educational technology group was formed as part of the unit.
              This group developed the educational technology used in the Mellon
              project and have also applied it to a major chemistry course and
              a major psychology course, thus benefiting most students on campus.
              Working in collaboration with the deans, Mediaworks provides the
              infrastructure for widespread cost-effective use of educational
              technology at UC Davis.
             Fostering Future Progress...Ten years ago, the campus was starting to emerge from a period
              of major budget reductions. Today, we are entering another similar
              period. For some, being the "new kid on the block" might make educational
              technology a particularly vulnerable target for cuts. On the other
              hand, educational technology provides a cost-effective solution
              to a number of problems the campus needs to address, including
              waiting lists for classes, summer session classes, limited number
              of classrooms, large (impersonal) classes, and student expectations
              for technology use.
             Whether educational technology fares well or badly in the current
              climate, it is surely destined to become a greater part of the
              teaching, learning, and assessment landscape at Davis over the
              next ten years. The educational subcommittee of the AC4 is debating
              the vision for 2013 and while there are differences of opinion
              over the rates of change, there is agreement that educational technology
              will grow. As we face competition in the offering of courses, our
              own courses will continue to improve, but more fundamentally we
              need to think about "the Davis experience," those factors that
              make a Davis education unique and valuable, an experience not yet
              captured on a transcript but that will last a lifetime.
             The next ten years will force us to articulate, assess and improve
              these intangible contributions that we make to students' lives.
              Perhaps it is in these areas that the current crop of pioneers
              will emerge. We must strive to recognize them and encourage them,
              as was done ten years ago in IT Times, in this Special Edition,
              and in new ways to come. 
 AcknowledgementsMuch of this material is taken from the script for a DVD that
              explains the seven stages of educational technology transformation
              in more detail. Freja Koch narrated this DVD and wrote some of
              the script that is quoted here. The DVD is available from Harry
              Matthews, IET Mediaworks. The Andrew
              W. Mellon Foundation also made the DVD possible. You can visit
              the UC Davis Mellon Web site at http://moby.ucdavis.edu/mellon/index.html.
              For consultation with your educational technology projects, contact Mediaworks  at
              752-2133 or mediaworks@ucdavis.edu.
             Send us your comments on this
              story
 
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