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10 Years of Educational Technology Development
A Lesson in Institutional Transformation
by Harry R. Matthews, Director of IET-Mediaworks, and Professor of
Biological Chemistry
For
a history of educational technology at UC Davis (presented
in DVD format) you can visit Mediaworks in Surge II where DVD
may be viewed or borrowed for faculty and staff use. |
In 1993, IT Times reported on the pioneering and evangelizing
work of a few visionary faculty members exemplified by Geoffrey
Wandesforde-Smith (now an Associate Professor of Political Science).
The articles identified important pioneers and highlighted their
efforts to adopt and adapt information technology for educational
purposes.
Ten years later, this article explores the path leading from these
pioneering efforts to our current recognition that technology,
even as it continues to evolve and present new challenges, is an
essential teaching tool.
Emergence of Pioneers
The pioneers are those who first developed ways to use technology
in teaching. They were highly independent people acting outside of
institutional norms to develop a vision that was its own reward.
UC Davis was fortunate to have had several such individuals in the
early 1990s.
The pioneers had diverse goals related to student learning or
access to courses, and many of the pioneers' projects flowered
in a variety of forms. One projected to the creation of a new online
journal. In another, faculty were allowed and encouraged to make
unrestricted use of server space at the Teaching Resources Center
for the development of online course materials. And in a third
case, course structures were changed to add computer labs to traditional
lecture courses, so that students could learn how to make and manage
Web sites. However, the effects of these experimental projects
were necessarily isolated and, for some, fleeting. Certainly, students
drew some benefit from these projects but, without incorporation
into the fabric of the institution, these nice demonstrations would
not have lasting impacts.
Community Involvement
In 1994, three faculty pioneers, Art Huntley, Dick Walters, and
Geoffrey Wandesforde-Smith, along with Frank Samaniego, a visionary
Director of the Teaching Resources Center, created the Summer Institute
for Technology in Teaching (SITT). This program has run annually
since then and has been used as a model for similar programs at
other institutions. SITT brought together an eclectic collection
of pioneers and early adopters from all over campus, many of whom
had no like-minded colleagues in their local or subject areas.
The Summer Institute created a cross-campus community in which
best practices were shared and fostered. Before the Summer Institute,
the pioneers were mostly “lone rangers” striking out on their own.
The community created by the Summer Institute reinforced the vision
and helped to focus it, leading to institutional recognition.
Selective Institutional Support
Institutional recognition of a community's interest and early
involvement in educational technology, along with the aid of appropriate
staff members, can lead to the development of a small number of
well-supported projects, sometimes called "boutique" projects.
At UC Davis, a faculty support unit headed by Margaret Byrne, from
IT, provided significant institutional resources for the development
of three such projects. One of these was an online communication
tool and the other two were online courses. In 1997, the redesign
of the Cell & Molecular Biology course was described on a Microsoft
CD called "Technology Tools for Today's Campuses." Later, all three
projects were included in the book, "Interactive Learning," edited
by David Brown of Wake Forest University. Brown's book and the
associated conference led to further interaction with the national
and international community (http://moby.ucdavis.edu/Mellon/publications.html).
UC Davis had now found its place on the international educational
technology map. Two of these projects are now deployed and undergoing
continued development at UC Davis.
Researching Cost-Effectiveness
Although "boutique" projects tend to be better developed and more
visible than "lone ranger" projects, they don't often enter the
mainstream of institutional life. It was unclear whether their
replication across the institution would be cost-effective. So,
while the three "boutique" projects at UC Davis were successful,
only anecdotal evidence could attest to their value, and their
impact remained limited. Scaling up a "boutique" project or approach
requires showing that it can be both effective and financially
viable. On a small scale, financial viability is not so crucial
if the institution finds the project effective enough to warrant
its cost. However, on a large scale, the approach must be cost-effective
over a variety of disciplinary areas or the institution will not
be able to afford it.
In 1999, the Andrew W. Mellon Foundation solicited grant applications
from universities interested in researching the cost-effectiveness
of online education. A multi-disciplinary team of investigators
secured a grant for UC Davis. The UC Davis Mellon research program
studied 10 different general education courses in areas as diverse
as Agricultural Economics and Asian Art History. The Mellon program
compared the costs of online courses with those for traditional
face-to-face courses. Most of the UC Davis courses in the study
were hybrids, in which part of the course, typically the lecture
material, was placed online, while other parts such as office hours
and discussion sections, remained face-to-face. Usually, each course
was offered simultaneously in both formats – traditional and hybrid – and
students chose one or the other. The research team then measured
educational effectiveness and costs for both offerings and compared
them. Educational effectiveness was measured using the grades on
the in-class examinations, written questionnaires, and focus groups.
The team also took into account the amount of faculty time spent
on the hybrid courses.
The results of the study revealed that student performance was
found to be almost the same for both delivery methods, with the
traditional method only slightly better. the life of the course
for the online version. Costs for online and traditional courses
scale differently: the costs for the online method increases more
slowly than those for the traditional version. The net result from
the research is that online content delivery can be a cost-effective
alternative to a traditional lecture in the UC Davis undergraduate
environment.
Meeting Institutional Challenges
Institutionalization develops out of addressing important institutional
problems. At Davis, the main institutional challenge has been maintaining
educational quality in the face of rising enrollments and limited
physical resources.
Developing an Institutional Structure
In 1998, UC Davis created a new advisory structure for information
technology, which included an advisory coordinating committee for
academic computing, known as the AC4 (http://ac4.ucdavis.edu/).
This committee brought together senior administrators, faculty,
students, and staff from across the campus. The AC4 also facilitated
the creation of the team that submitted the Mellon grant application.
More recently, it has provided a forum and served as a catalyst
for the dissemination of the Mellon research results and the adoption
of online technology at the institutional level.
Creating Dedicated Champions
Institutionalization of educational technology also requires champions,
and in particular champions who are respected on technical, administrative
and pedagogical issues, and can integrate these points of view.
The new institutional structure and the Mellon program provided
the basis for the formation of an effective champion at UC Davis.
In July 2000, John Bruno, the Vice-Provost for Information and
Educational Technology, created a new unit, now called Mediaworks.
An educational technology group was formed as part of the unit.
This group developed the educational technology used in the Mellon
project and have also applied it to a major chemistry course and
a major psychology course, thus benefiting most students on campus.
Working in collaboration with the deans, Mediaworks provides the
infrastructure for widespread cost-effective use of educational
technology at UC Davis.
Fostering Future Progress...
Ten years ago, the campus was starting to emerge from a period
of major budget reductions. Today, we are entering another similar
period. For some, being the "new kid on the block" might make educational
technology a particularly vulnerable target for cuts. On the other
hand, educational technology provides a cost-effective solution
to a number of problems the campus needs to address, including
waiting lists for classes, summer session classes, limited number
of classrooms, large (impersonal) classes, and student expectations
for technology use.
Whether educational technology fares well or badly in the current
climate, it is surely destined to become a greater part of the
teaching, learning, and assessment landscape at Davis over the
next ten years. The educational subcommittee of the AC4 is debating
the vision for 2013 and while there are differences of opinion
over the rates of change, there is agreement that educational technology
will grow. As we face competition in the offering of courses, our
own courses will continue to improve, but more fundamentally we
need to think about "the Davis experience," those factors that
make a Davis education unique and valuable, an experience not yet
captured on a transcript but that will last a lifetime.
The next ten years will force us to articulate, assess and improve
these intangible contributions that we make to students' lives.
Perhaps it is in these areas that the current crop of pioneers
will emerge. We must strive to recognize them and encourage them,
as was done ten years ago in IT Times, in this Special Edition,
and in new ways to come.
Acknowledgements
Much of this material is taken from the script for a DVD that
explains the seven stages of educational technology transformation
in more detail. Freja Koch narrated this DVD and wrote some of
the script that is quoted here. The DVD is available from Harry
Matthews, IET Mediaworks. The Andrew
W. Mellon Foundation also made the DVD possible. You can visit
the UC Davis Mellon Web site at http://moby.ucdavis.edu/mellon/index.html.
For consultation with your educational technology projects, contact Mediaworks at
752-2133 or mediaworks@ucdavis.edu.
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