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View From an Incoming Freshman:
Campus Technology Transforms Matriculation
By Mara Abrams, student
Before the advent of SISweb, students would wait in line to
either use telephones or speak to an advisor to register classes
(Photo courtesy of IET-Mediaworks). |
Compare the matriculation activities of an incoming freshman 10 years
ago to those of an incoming freshman today and you'll witness
an utter transformation of the campus technology. This technology
has revolutionized not only the day-to-day processes that students
must follow, but their expectations for them, the channel of communication
between ourselves and campus officials, and even the overarching structure
of college life.
Course Registration
One campus unit that has evolved parallel to advancing technology
is the Office of the Registrar, the unit responsible for handling
student enrollment in the thousands of courses offered on campus.
Believe it or not, this process once involved pencil and paper. Students
had to fill out a form with their top six class choices and drop it
off at the Registrar's Office, according to Associate Registrar
Don Barclift. Office employees would then manually key the students'
information into an algorithm-based scheduling system. If students
didn't like the classes that they were assigned, they would
have to then go to the Rec Hall, where campus departments set up tables
where students could request changes. The lines leading to the tables
would often snake out the doors and around the grassy area outside
of the Rec Hall, extending all the way onto the sidewalks of La Rue
Road (as shown below in the photo circa 1990).
Thanks to emerging technology, the Registrar's Office was able
to do away with these impossibly long lines (and tedious labor) by
establishing the telephone registration system, RSVP, in 1993.
It's hard to believe that students once had to register for
classes in-person, but it demonstrates the extent to which technology
has impacted the functioning of this campus. Nine years after its
arrival, RSVP was retired in December 2002 to make way for Web registration
to become the sole method for course registration. The Registrar
worked with IET to develop Web-based registration and for a four–year
period made available both phone and Web-based registration methods.
But by 2002, it became clear that students considered the telephone
an obsolete means of course registration when they could use the
Web instead. "RSVP and the Web alike have eliminated long
lines of students at the Registrar's Office, and at many other
offices on campus, as well" explains Barclift.
In addition, the Web has allowed students to update their addresses,
file for graduation, and check grades, all entirely online. The
general catalog, schedule of classes, and Degree Navigator are also
available on the Web, as well as class rosters for department staff's
viewing. "Technology has allowed the Registrar's Office
to improve efficiency and customer service, allowing the student
and departments a more self-service approach," Barclift continues.
Computing Accounts
Another staple of the college matriculation process for the past ten
years has been obtaining a computing account. Students sign up for
these practically as soon as they are admitted so they can initiate
their campus identity with an "@ucdavis.edu" email account and begin
to use the campus' online services. The process of doing so has changed
over the years, says Beau Patrette, Manager of IT Express, UC Davis'
computing help desk. While students once had to stand in lines and
fill out forms by hand to register for an account, now they do so
online using a Web site developed three years ago (http://computingaccounts.ucdavis.edu/)
by Information and Educational Technology (IET). In the interim, Patrette
explains, the text-based program Telnet was used for account registration.
Recruitment
It is clear that this past decade has brought about changes for enrolled
students, but recent technologies have also benefited prospective
students. The Office of Undergraduate Admissions and Outreach now
utilizes WhyUCDavis, an e-recruitment
Web site, as one of their key promotional tools. WhyUCDavis has not
replaced the campus' traditional marketing methods, such as
the use of brochures and campus tours, but rather has changed the
focus of UC Davis outreach. Print publications, which are getting
smaller, tend to encourage students to visit specific Web sites for
more information. According to Alice Hom, associate director
of Undergraduate Admissions and Outreach Services, Davis was struggling
to maintain its competitive position within the UC system in terms
of being a first choice campus among high school graduates looking
to attend a UC. WhyUCDavis, a collaborative effort involving several
campus units, was created in an effort to improve the image of UC
Davis by keeping up with prospective students' demand for
Web-based information about colleges.
The pilot version of WhyUCDavis rolled out in March 2001 and catered
specifically to students newly admitted to the Humanities, Arts
and Cultural Studies (HArCS) academic program in the College of
Letters and Science. Cross-collaboration between HArCS, Public Communications,
IET, Student Affairs Research and Information, Undergraduate Admissions
and Outreach Services and most recently, the College of Agricultural
and Environmental Sciences and Advising Services has since allowed
the site to take flight. The current version now targets prospective
students of all majors. Since its introduction last March, 162,081
unique users have visited the site. This substantial number suggests
the contribution technology has made to our more traditional outreach
approaches in a fairly short amount of time.
In addition to the function of catering to the demand of potential
students, WhyUCDavis enables admissions personnel to better manage
their workload. "Recruiters just can't be everywhere
at all times to disseminate information about the campus,"
Hom says, adding that WhyUCDavis allows individuals to obtain the
information they're looking for at any time of the day.
So what's in store for freshman matriculation in the next 10 years?
Barclift is hopeful that we have only begun to see the potential
of technology to inform and respond to student needs and expectations.
"Technology will continue to play a key role in the future. We will
continue to keep current with technology advances in order to improve
the services we offer our students and the campus community," he
says.
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